Pave Your Way for Effective Marketing with the Shopify Landing Pages
Upon seeking Shopify app development by professionals, you might find solutions such as running paid ads or hiring professionals for compelling content. Well, these things are absolutely important for you to get potential leads and better chances of conversions.
But professionals might recommend something more important and even more rewarding in terms of providing you more traffic, customers, and conversions. And that is curating your landing pages! Do you want to know why & how?
Well, take it this way! If you have just one page that you want your entire audience to reach, they will bounce off. It is because the ad you shared and the content you posted won’t always match the intent of the page.
So, why not create different landing pages to match your marketing efforts? If that rings some bells in your mind, this article is here to help you explain how Shopify landing pages can help you scale your marketing efforts. Read along till the end.
What Do You Understand by A Shopify Landing Page?
Landing pages are nothing but unique web pages that you design for your store to match the intent of your marketing efforts with the store’s presentation of that service or product. It just takes the customers to their next step within the sales funnel.
For example, if you are running an ad for your existing customers to encourage them to repeat purchases, you don’t have to bore them with unwanted information in their next step after clicking the ad. You can just show them the product page and entice them to get going with the purchase.
On the other hand, if you are attracting new customers, you must not have a thick or too direct of a sales pitch on your web page. It is because you might want to educate those people with information on why your product or service is better and what pain points it addresses.
All of it, you can’t do with just a single webpage where every customer lands upon clicking on your website URL. Therefore, it is important you hire Shopify developer and get their help for creating different landing pages to align with your individual marketing measures.
In short, you must know that dedicated landing pages on your Shopify store that drive the focus of customers towards just one offer have a better chance of giving you conversions. But, if you stick to your main webpage, where there is a plethora of options, you are overwhelming the customers, and they will end up doing nothing.
Giving them with just one solution or offer to their addressed problem will entice them to make the decision instantly.
How Can Shopify Landing Pages Help Your Business?
Suppose you host certain events alongside selling products or services and want your audience to be part of them as well. In that case, you will need a landing page that not just educates people about the event but also presents them with an event calendar Shopify can help you integrate easily.
Thus, you will get a great audience for the online or offline events, as people can now scroll your event calendar easily to book tickets. If not for that, your audience would never care to go to your main website, search for the calendar, and go through the events. They would mostly come to you for the products and might not get the hint about the events you host.
This explains how important landing pages can be for Shopify businesses, for marketing without limitations!
Even though you have the best Shopify apps integrated into your store for enhancing the functionalities and customer experience features, if you don’t market the offers or products as well as they deserve, the conversion rates will drop! You will witness impeccable traffic but no optimal results within a satisfactory ratio.
Therefore, creating custom Shopify landing pages won’t just help you great sales but will also provide you with some added benefits, such as:
- Talk to Specific Groups of the Audience
- Paid Ad Campaigns will Deliver Better ROI
- Conduct Effective A/B Testing
- Understand Customer Preferences
What are the Tips One Should Follow for Creating Highly Converting Landing Pages for Shopify Store?
Some of the tips for you to create highly converting landing pages for your store at Shopify are:
- Set Clearer Goals
- Identify Your Target Audience and Their Requirements
- Determine the Value Proposition
- Present Yourself with A Clear and Concise Messaging
- Headlines Should be Undoubtedly Excellent
- Position the CTA Buttons Well
- Don’t Compromise on Imagery
- Take Out All the Conversion Barrier
And that’s quite a few things that might have helped you understand the importance of Shopify landing pages. If you feel it is something you should have done long back, remember, it is never later to kick start your marketing efforts once again.
So, you can hire Shopify developer from the best agencies out there and get your landing pages ready in no time. Don’t give any chance to your competitors to go beyond you when you know your products or services are better. Curate amazing landing pages to boost your business sales right away!